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CHSA | About


“If you are not happy with us, please let us know. If you are happy with us, please let everyone else know.”

This is the maxim which most leading companies strongly follow. In fact, in today’s era of hyper-digital connectivity, an unhappy customer can ensure that everyone else knows as well by simply putting a status that can influence the individuals in their social media networks. Is it any surprise that in today’s times, the fate of a company regardless of its size and turnover stands to significantly gain or lose with the happiness delivered to their customers.

Know More Why Dubai?

About CHSA

Launched in 2018, CHSA is an annual, cross-sector event that brings together CX experts, business leaders and happiness evangelists under one roof to discuss and debate all aspects of delivering Customer Happiness. In the last two years, CHSA has attracted thought-leading speakers from customer-centric organizations like Microsoft, KPMG, Careem, Oracle, Accenture Strategy, Nissan Motor Corp, RAKBANK, Majid Al Futtaim, Landmark Group and more.

The third edition of CHSA will be an unconventional, super-immersive and engaging day of radically themed sessions that will demand complete engagement from the attendees. In 2020, the awards platform is all set to soar in popularity with projected participation from nearly 150+ companies!

Customer Happiness Summit & Awards is conceptualised and organised by Plan3Media which is an international event management company that is known to create its own IP events that resonate deeply with a market need. In a brief span of 5 years, Plan3Media has successfully launched and scaled-up five unique business conferences in Dubai and in India. In addition to CHSA, Plan3Media is popular for Employee Happiness Awards, MEAMCON, International Real Estate Community Management Summit and Beyond Borders. You can learn more about this company by visiting www.plan3media.com

Here are some staggering facts that demonstrate why Customer Happiness cannot be the responsibility of a department alone but needs to be embedded in the organizational culture.

Why Dubai and the Middle East

Dubai is chasing a noble agenda of becoming the happiest city in the world. According to the UAE happiness framework, the aim is to make happiness and positivity as a lifestyle in the UAE. The ultimate goal is to make Dubai the preferred place to live, work and visit.

His Highness Sheikh Mohammed bin Rashid Al Maktoum

“I want Dubai to be number one. Not in the region, but in the world. Number one in everything: high education, health, and housing. I want to give my people the highest way of living.”

It is inevitable that every corporate entity must align with this purpose and place Customer Happiness at the heart of its business strategy.