CHSA | About


“If you are not happy with us, please let us know. If you are happy with us, please let everyone else know.”

This is the maxim which most leading companies strongly follow. In fact, in today’s era of hyper-digital connectivity, an unhappy customer can ensure that everyone else knows as well by simply putting a status that can influence the individuals in their social media networks. Is it any surprise that in today’s times, the fate of a company regardless of its size and turnover stands to significantly gain or lose with the happiness delivered to their customers.

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About CHSA

Customer Happiness Summit 2019

is a cross-sector conference that will focus on the singular agenda of enabling organizations to define, learn & deliver customer happiness effectively, reliably and consistently. It will be 5 hours of cutting-edge content that will be delivered through a mix of keynotes, panel discussions, live polling and case studies. In addition to the power-packed conference agenda, CHSA 2019 will host 2 additional master-classes by subject matter experts on 2 handpicked topics that are most relevance to businesses. The primary goal of all the CHS content will be to help business grasp the picture of the modern connected customer & chart strategies on how to leverage technology, data & human resources to deliver superior customer happiness.

Customer Happiness Awards 2019

is an initiative to recognize and celebrate organizations, leaders, and teams that have successfully implemented effective Customer Happiness strategies and experiences. CHA 2019 will see more defined sections and a significant increase in the number of award categories. The award winners will be selected by an accomplished panel of judges comprising of Customer Happiness (HX) experts from Dubai and around the world.

Here are some staggering facts that demonstrate why Customer Happiness cannot be the responsibility of a department alone but needs to be embedded in the organizational culture.

Why Dubai and the Middle East

Dubai is chasing a noble agenda of becoming the happiest city in the world. According to the UAE happiness framework, the aim is to make happiness and positivity as a lifestyle in the UAE. The ultimate goal is to make Dubai the preferred place to live, work and visit.

His Highness Sheikh Mohammed bin Rashid Al Maktoum

“I want Dubai to be number one. Not in the region, but in the world. Number one in everything: high education, health, and housing. I want to give my people the highest way of living.”

It is inevitable that every corporate entity must align with this purpose and place Customer Happiness at the heart of its business strategy.