Conferred upon a Single-brand Retail Outlet that has demonstrated a commitment to Customer Happiness by implementing exemplary levels of customer service throughout the store. This is a retail store that has introduced innovative initiatives to either address customer concerns or add new dimensions to their customer experience.

Recognises a Bank that is committed to Customer Happiness and demonstrates the same by empowering employees to deliver outstanding service and adopts technology, data analytics and other modern-day tools to get a 360 view of the end to end customer journey so that initiatives and interventions can be introduced to enhance omnichannel customer experience. This is a bank that has been able to impact customer loyalty, customer preference, NPS scores and customer investment quantifiably through their CH initiatives.

Awards a Real Estate Developer that has shown commitment to delivering Customer Happiness by consistently delivering the promised quality of projects on time. This is a developer that has gone beyond the call of duty to introduce activities that lead to an inclusive and happy environment within their projects.

Felicitates a Real Estate Brokerage Agency that has consistently displayed exceptional and accurate knowledge of Real Estate, tends to have the best leads in Dubai and has established highest standards of customer service to ensure integrity in communication and fair representation.

Recognises a Community where residents are the most prominent brand ambassadors not only for the specific project but for the developer at large. This is a community where multiple activities and facilities are introduced to create an all-inclusive, happy and engaged resident community.

Conferred upon a Hospital that has demonstrated an exceptional emphasis on customer service by delivering fair treatment, quick responses and effective communication to its customers (patients and their caretakers) while balancing efficiency with empathy. This is a hospital that factors in qualities of customer-centricity in their recruitment strategy and also provides a degree of training in the same to all staff members regardless of their roles and seniority. This hospital ensures a smooth customer experience across all touch-points and champions for initiatives that can help customers faster and better.

Recognises a Clinic that offers accurate treatment, quick response and effective communication to its customers with both efficiency and empathy. This is a clinic where the entire staff is trained on basic customer-centric principles, regardless of their role and seniority to ensure their interactions with the customers are warm, effective and useful.

Conferred upon a School that deliberately focuses on creating experiences that make the internal and external stakeholders feel welcome and included. This is a School that factors in the needs of teachers as much as it does of the students while creating its systems and processes. This is a school that champions the cause of holistic, all-round development of kids with a particular focus on their health and happiness.

Recognises a software company that consistently provides simple, easy-to-use and effective software solutions to businesses to enhance their customer service and experience. This is an organisation that continually innovates deals and upgrades existing solutions that can be applied by an increasingly broad range of businesses.

Awards a Government Initiative that has improved the resident's experience by either addressing a concern or improving the features of an existing product or service. Through this initiative, the concerned department has been able to create a quantifiable increase in Customer Happiness.

Awarded to a company that has demonstrated the commitment to deliver Customer Happiness across touch-points in the customer journey. This is a company that has introduced initiatives that have made travel planning easier, convenient, cost-effective and the actual travel experience thoroughly enjoyable.

Felicitates a Hotel that has demonstrated exemplary customer service by continuously building the capability to serve the customers with speed, accuracy of information while creating experiences that are customised, personal and memorable. This is a Hotel that has mastered the ability to gather customer feedback across multiple touchpoints and leverages social media intelligently to listen to customers and purposefully engage with them. This Hotel drives customer-centricity across all departments, staff members and channels to ensure that the customer experiences exemplary service before, during and after the stay.

Felicitates a Contact Centre where innovative methods and ideas have been implemented to provide timely, accurate and empathetic support to customers resulting in quantifiable business performance.

Celebrates an organization which is intelligently leveraging digital and social media platforms to attract, engage and serve customers in a way that has positively impacted service time, service standard and overall customer experience.

Recognises an organization that has implemented lucrative and impactful Loyalty & Rewards program that has led to increased customer stickiness, increased usage of product/service by customers and an overall increase in customer happiness.

Awards an organization that has innovated a new product/service/process to enhance the customer experience & make the customer journey seamless direct impact on business results.

Recognises an organization that has implemented an innovative and compelling strategy to create holistic engagement with employees leading to quantifiable improvement in the employee experience leading to better employee retention, enhanced employee satisfaction and stronger brand endorsement by employees.

Felicitates an organization that has successfully applied end-to-end Customer focussed 360 degrees technology as part of an overall strategy to deliver customer experience and has been able to create a sustainable competitive business advantage owing to its superior implementation of technology.

Awards an organization that has successfully utilised Mobile and Apps to ensure better convenience, faster service, effective user interface and on-the-go solutions for their customer.

Recognises an organization that has successfully utilised Virtual Assistance, AI and BOT to ensure more convenience, faster service, effective user interface, on-the-go expert solutions 24/7 to their customers resulting in decreased overheads and better customer experience.

Recognises a customer interacting team or department that has demonstrated the intent, strategy, policies and actions to deliver customer happiness with a direct impact on the team's performance.

Conferred upon an industry leader who spearheads the cause of Customer Happiness not only in their own organization but also their industry & business at large. This is a company leader that blazed the trail for new innovations, new paradigms on creating Customer Happiness. This is also a leader that has used public platforms- conferences, magazines, books, social media etc. to aggressively promote the cause of Customer Happiness.

CH Woman of the Year recognises a woman of substance who has made a significant contribution to promote happiness for internal and external stakeholders within her sphere of work. This is the only Elite Award where seniority or experience will not be considered as much as the impact created by the Individual.

Recognises an individual who is in a managerial position with over 5 years of experience and has implemented initiatives that have positively impacted the customer experience, customer loyalty and overall customer perception of the brand. This is an individual who inspires peers and juniors to adopt higher self- standards of customer service so they can deliver impeccable experience to the end user each time, every time.

Awarded to an individual who is relatively new to the customer service industry and has served in their organization for two to five years but shows great promise and commitment to rise and achieve greater recognition in the future.

Awarded to an individual who is fairly new to the customer service industry and has served in their organization for not more than 2 years but shows great promise and commitment to rise and achieve greater recognition in the future.