CEO, UGC Factory
When Andrew landed in Dubai 2007, being one of the early adopters of social media, he worked with large digital agencies, specialising in conversation and viral marketing. After a decade, he moved on to specialising in SaaS platforms and UGC. Andrew has worked with over 100 brands in the Middle East & Asia, including Atlantis The Palm, One&Only, Emaar, Six Senses, Rove Hotels, RAK TDA, DCT Abu Dhabi, Coach, Bloomingdales, Harvey Nichols, MAF Retail and Al Tayer Retail, executing successful UGC strategies. At the start of 2018 Andrew launched the world's first full service user generated content agency, he is now the official channel partner ME for Stackla and their UGC specialist. In 2018 Andrew was recognised as Digital CEO for the Middle East by Global CEO monthly. Andrew is regularly seen on stage and has been a keynote speaker at shows such as Arabian Travel Market, DigiConf, Seamless, RetailTech, eCommerce show, Customer Experience Show, Media360, Digital Media Forum, GITEX, HSMAI Conference, Aviation Show, Cityscape and the Loyalty Show.