Customer Experience Transformist, Speaker, Advisor and Coach, Activate Experience
Craig Lee helps organisations improve business results by challenging the way they think, relate and emotionally engage with customers. He helps drive customer centricity and reshapes customer experiences across multiple touch points. He has a unique understanding of brands, customer needs and behaviours and what this means in the delivery of practical, deliberately designed and profitable customer experiences. Craig has worked on customer-centered change in the financial services, telecoms, luxury retail, technology, education, hospitality, healthcare and travel sectors. He advises and coaches globally on customer experience, employee engagement, integrated marketing and bringing brands to life. He is an international keynote speaker on Customer experience and business transformation. Craig is currently the Customer Experience Director at Activate Experience and more recently Craig held the position of Customer Experience and Brand at Emirates. He is also a co-founder of TribeCX. He holds an Industrial Psychology degree from the University of Stellenbosch, South Africa.