Dubai is all about Happiness! Thank you to CHSA for organizing such a phenomenal event focusing on the happiness and wellbeing of customers!


I think the organization here is fantastic, giving a lot of people from different avenues to show what they have done and continue to do to make the life of people really easy!

Aneez Laghzaoui Careem

Thank you to CHSA for this honour. It was absolutely unexpected and left me speechless!! This really is a testament of all the hard work and support of our wonderful team. Thank you for the acknowledgement!

Yara Wehbe Masafi

About Customer Happiness Summit & Awards (CHSA)

Customer Happiness Summit & Awards (CHSA) is an initiative to recognise the companies in the Gulf that have done an outstanding job of understanding their customer and delivering happiness to them, consistently and authentically.

Now in its 5th year, CHSA has become a force to reckon with. It is a platform wherein Jury members and nominees swear by the transparency and fairness of the assessment process. It is a well established fact that companies win at CHSA purely on merit, regardless of their scale, size, goodwill and brand name.

In 2023, we attracted 180+ submissions of which 47 finalists were shortlisted as deserving finalists across 20+ categories. After a rigorous assessment that spanned 3 months, the Gold and Silver winners were revealed and celebrated at an unforgettable Gala Awards Ceremony on 13th October at Taj Business Bay.

We are now gearing up for an exciting and bigger event in 2024. Stay tuned.

In recognition of the authenticity and transparency of our judging process, we are the proud recipients of the Awards Trust Mark by the Independent Awards Standard Council.

Meet The Winners

Missed participating in CHSA 2022 ?
Relive the night with these highlights

CHSA 2023 Jury

A seat at the CHSA Jury table is strictly by invitation. We invest time each year in creating a vetted list of recommendations of professionals who are subject matter experts and enjoy indisputable authority on their topics of expertise. It is our endeavour to choose independent practitioners (to the largest extent possible) to avoid any conflict of interest.

Dr Debbie Kristiansen General Manager, ASM Global

Dr Debbie Kristiansen has over 30 years’ experience in Venue Management, Entertainment, Events and MICE Tourism. She has an extensive understanding of public and private sector organisations with a track record of driving growth and business development. Dr. Debbie was Vice President for Global Sales at Regent Exhibitions – IMEX Frankfurt from 2001. In 2005 she moved to the Middle East and helped establish the Bahrain Exhibition & Convention Authority, later assuming the role of CEO. She became the first female CEO of NOVO Cinemas in Dubai, until she joined Exhibition World Bahrain as General Manager in 2021.

It is this level of leadership that landed her many recognitions and awards, most recently: Top 150 Global Women in Leadership Award Winners 2022, UN Women USA Rise & Raise Others Award 2022, Top 50 Global Inspirational Women to look out for in 2022, Top 50 Women in Global Cinema & Entertainment 2020

Carolyn Carter VP of Innovation and CX, Emerge Consulting Services

Carolyn is currently working for Emerge Consulting Services as the VP of Innovation and CX, her role is to advise customers in the EMEA region on the latest innovative technologies, and help them get closer to their customers by digitally transforming their businesses.

Carolyn has a total of 17 years of experience where she has worked on projects where she assisted various organizations with implementingCustomer happiness departments and implementing/drafting CX strategies.

She has also worked in customer success roles with various multinational organizations.

In today’s world, organizations will have to rapidly re-engineer themselves and be more responsive to the changing customer needs and ensuring their happiness. EMERGE Consulting is well-positioned to be a partner and co-innovator to businesses in their transformation journey, identifying new growt

Liz Berks Co-Founder, 4SiGHT CX
Saudi Arabia

Liz Berks is a Customer and Employee Experience specialist helping clients to transform their business
to align with customer needs and deliver improved business performance.
She has spent 18 years working across the globe, from the UK to Hong Kong, Singapore, Australia, and
now Saudi Arabia, helping clients define their CX strategy, as well as working on the frontline of CX
definition and development for a global airline.
In 2021, Liz co-founded the CX consultancy, 4SiGHT CX, focusing on the ‘human experience’ and the
importance of customer understanding in CX. She is also a Founding Member of Women in CX, a
global online community championing the role of women in the industry.

Zeina Taher Head of Customer Experience & Marketing, City Mall

Head of Customer Experience & Marketing at City Mall – Jordan
Judge member at the Customer Experience Judge Club – ICXA Judge
Awarded Top CX Professional – CXM Star #10 by CXM Magazine 2022

Throughout my extensive experience over the past 20 years, I was able to adapt to the fast-evolving changes surrounding the continuous shifting in customers’ needs, expectations, and behavior by visualizing the end-user experience and then work backwards to plan, strategize and execute CX efforts to deliver great experiences through using the right technologies.
My presence in the MENA Region and working in different industries enabled me to embrace different cultures, strengthened my ability to foresee market changes & dynamics in customer expectations which all lead to strategizing CX in this fast-evolving digital world.

Yugesh Frylinck Chief Customer Experience Officer, CEO, The CX Group
South Africa

"Yugeshree Frylinck is the founder of The CX Group, which is a leading management consulting, coaching and training business that specializes in Customer Experience. Her business is entrenched in keeping abreast and ahead of what matters to the customer always. She is committed to assisting businesses with understanding their customers and taking them on the journey of “outside-in” thinking. She has worked with leading brands to close the gap between their CVP and the customer expectation and assisting them by align the essence of their customer strategy and promise.

She resigned from an executive position as Chief Experience Officer in 2017 to start her own business called The CX Group. She was driven to educate Africa’s corporate leaders to understand and adopt a critical respect and commitment to Customer Experience.

Her experiences have allowed her to work across industries, exposure to various leaders and business maturity levels.

Raising the bar on Customer Experience is of VITAL importance for any business’s success. Leader from the front, be brave, bring empathy back to the business table and always put your people first."

Edwin Best Global trusted advisor Customer Centric business, The Best CX & CRM

Edwin Best, global trusted advisor for Customer-centric business. He is the owner of edwinbest.org, guiding organisations for the transformation towards Customer-Centric business. Edwin combines the disciplines of CX and CRM/ tech to create a unique mix that is adapted to the context and issues specific to the company. Edwin has collaborated with a lot of customers in Europe, Middle East and North America with a wide range of CRM & Customer experience issues; CX strategy, CRM and CX tools selection & implementation, Customer journey mapping.

Edwin is a Award winning Customer experience judge in the Gulf region. He has been judging in the Gulf region since 2018. His mission is to make an active contribution to the discipline of customer-centric business. CX judging is one of the activities to fulfil this mission.

Ashley Boots CHRO & Leadership Coach

Ashley Boots was the Group Chief Human Resources Officer at NMC Healthcare, responsible for developing and executing the human resources strategy to support NMC’s business plans and transformation agenda to exit Administration. She has more than 20 years of international experience in both developed (US, Europe) and emerging (Middle East, Africa, Asia) markets.

Ashley developed her passion for change management and delivering organizational transformations through her experience working in leadership roles at multiple Fortune 100 companies. An experienced coach and change leader, Ashley’s strength is in data-led business and digital transformations, with a focus on culture, team enablement, and operational excellence. Having lived and worked across different geographies, she values diversity and is passionate about empowering others.

Ashley is SHRM-SCP certified and has a Bachelor of Science in Business Management with a concentration in Finance and Economics from Babson College, MA, USA, which she complemented with an Executive Master’s in Business Administration, earning a distinction from Hult International Business School, Dubai, UAE.

Rabih Farhat Founder and Managing Partner, Related Inc.

Rabih Farhat is the Founder and Managing Partner behind Related, a 5X award-winning martech agency that builds cutting-edge rewards’ solutions for a best in class customer experience. With over 20 years of cross-industry expertise, he became a thought leader in driving the most successful programs across the region. Rabih is a strong believer of using innovation to create moments of happiness throughout any customer journey.

In 2022, Rabih, was awarded Industry Entrepreneur of the year from UK based association, The Incentive Awards, for his positive contribution and growth impact on the industry.

Rabih serves on the board of multiple SAAS companies. He has contributed to several Publications, Panels and award Jury in leading regional and international tech events.

People Over Profits

We do NOT accept sponsorships from nominating companies to maintain the highest integrity and transparency. You win on MERIT at CHSA.

Glimpses of a Glamorous Gala

CHSA 2024 nominations will open in June 2024. Ensure you don’t miss the mega announcement.

Customer Happiness Awards- The night we broke the internet!

With 175+ mentions and engagement crossing 42,400+ impressions, CHSA created a buzz on social media. The best part? All of these mentions came from participants, speakers, winners and Jury!

Meet the Winners